Flow’s passionate and dedicated public relations (PR) team offers effective and relevant ideas on building brands, developing and protecting corporate reputations, establishing long-term relationships with stakeholders, contributing towards the profitability of a business, and minimising the impact of reputation-damaging incidents.

We achieve this by using creative ideas based on a holistic strategy. We recognise the role of traditional media and new media platforms as efficient channels to take a message or position to market, and create strategies that make the most effective use of innovative technologies that are changing the face of communications.

As a business, we look at the challenge first before recommending a solution. We develop systems, procedures and tactics for our clients to allow them to simplify and effectively manage complex processes when dealing with a diverse stakeholder base with varied needs.

We have a diverse range of clients, from global brands to smaller, sometimes rather quirky clients.

Media relations

• Media plans/strategies
• Media lists
• Media lobbying for coverage
• Media relationship-building
• Media training
• Briefing material for clients prior to all interactions with media
• Producing and placing opinion pieces
• Evaluating media trends and providing feedback to clients
• Development of press material – press statements, background information, bite books (standard responses and key messages), holding statements, Q&As, etc.
• Media monitoring
• Media coverage reports
• Media analysis

Communications strategy development (holistic)

• Internal
• External

Communications plans

We develop detailed implementation tactics that clearly specify what we are going to do, when, how and to what end.

Reputation management

• Leveraging all communications tools to create, enhance and defend the reputation of a business
• Specialist skills in the relatively new area of online reputation management

Crisis management

• Developing an early-warning system
• Prioritising issues
• Identifying and training crisis teams
• Developing holding statements
• Developing Q&As
• Developing and continually evaluating crisis-management systems
• Conducting systems readiness tests
• Specialist crisis media training

In 2017, Flow won a gold Loerie in the Public Relations category for the Nando’s Reconciliation Table campaign. We also won gold at the 2017 New Generation Social & Digital Media Awards in the Online PR category, for Filmfinity’s (previously Ster-Kinekor Entertainment) Ghostbusters promotional campaign.

At 2018’s PRISM Awards, Flow won Gold in the Healthcare category for its SANBS Hyperimmune Campaign, and in the 2018 New Generation Awards, Flow won a silver for Best Online PR Campaign for the 16^th Nelson Mandela Annual Lecture with Barack Obama.