We’ve all seen it in action. Word of mouth has time and again proven to be one of the most effective forms of marketing, and that’s why we at Flow are here to help you navigate this effective but challenging aspect of getting your message to the right audience.
We know in our bones that people believe other people before they believe facts and figures because, when you get down to it, we are all emotional beings. It’s how humans have survived for tens of thousands of years – through gathering information from leaders and peers.
That’s why influencer marketing, which is one type of word-of-mouth advertising, can be an effective part of your overall marketing toolkit. Getting influencers involved evokes a gut reaction in an audience that just cannot be replicated by persuasive statistics. Also, it helps you spread your message far and wide.
One survey reported that nearly 60% of marketers said they achieved better performance from influencer marketing than from their own brand content, and it elicited eight times more engagement on social media than their brand content did.
But influencer campaigns are driven by individuals and so they can be scary. Flow knows this. We are here to help you.
We have won awards for our influencer campaigns, and we have built strong relationships with key South African influencers who are brimming with credibility and integrity. Your campaigns are safe with us.
You should consider influencer campaigns if you want to:
Broaden and boost brand awareness
Spread a particular message beyond the market share you have already captured
Establish credibility and trust with a new audience or among new audiences
Build and enhance credibility and trust
Stand out in a crowded marketplace
Flow can help you find the influencers most appropriate to your particular campaign – this list will be different for each campaign. We can also help you craft the message you would like the chosen influencers to convey, ensuring that your campaign has the best chance of working the way you would like it to. We can also create influencer packs that can be used by your chosen influencers to help to spread your message far and wide.
We have worked with several clients to produce award-winning influencer campaigns, including:
The South African Presidency
The Nelson Mandela Foundation
The European Union
The Bill & Melinda Gates Foundation
Sci-Bono Discovery Centre
The German Information Centre (German Embassy in South Africa)
The Desmond & Leah Tutu Peace Foundation
The Table Mountain Aerial Cableway
The US State Department
The South African Association for Marine Biological Research
South African Tourism
The World Wildlife Fund
We have won several awards for our influencer campaigns, including:
Silver: Legacy award – New Generation Social & Digital Media Awards 2014 for the #MeetSouthAfrica campaign for South African Tourism
Silver: Best low-budget campaign – New Generation Social & Digital Media Awards 2014 for WWF-SA for the #iam4rhinos campaign for the World Wildlife Fund
Silver: Most viral campaign – New Generation Social & Digital Media Awards 2015 for the Nelson Mandela Foundation for Mandela Day 2015
- Silver: Best use of social media in a loyalty programme – New Generation Social & Digital Media Awards 2015 for the #MeetSouthAfrica campaign for South African Tourism
Silver: Best community engagement – silver (South African Tourism for #MeetSouthAfrica campaign)
Best social media reach from an event – silver (Nelson Mandela Foundation’s 2016 Nelson Mandela Annual Lecture)
Most innovative use of social media – silver (Bill & Melinda Gates Foundation #BestOfAfrica campaign)
Best low-budget campaign – bronze (Bill & Melinda Gates Foundation #BestOfAfrica campaign)
Silver: Best Online PR Campaign 2018: – New Generation Social & Digital Media Awards 2018 Nelson Mandela Foundation (NMF) – 16th Nelson Mandela Annual Lecture with Barack Obama (silver)
Silver: Most Viral Campaign by an Agency: South African National Blood Service (SANBS) – New Generation Social & Digital Media Awards 2018 #NewBlood (silver)
- Silver: Most Viral Campaign by an Agency – New Generation Social & Digital Media Awards 2021 for the Presidency of South Africa’s 2021 State of the Nation address